Quality cleaning companies are critical to the businesses that use them. And everyone in the cleaning industry knows it requires a ton of hard work. However, a successful business needs more than a good work ethic.

Below are five qualities that will set your commercial cleaning company apart from the competition.

  • Know your market and own it
  • Pursue certifications
  • Be transparent with your fees
  • Use quality equipment
  • Ongoing training


Let’s take a closer look at each of these.
 

Identify and embrace your market niche


 

The cleaning industry is a broad business category with a variety of needs. Whether you’re a new or an established business, knowing your market is essential. Start by defining your niche. Are you a residential cleaner or a commercial one? Do you specialize in high-traffic areas or upholstery?

Once you know your niche, embrace it — go all in. This means knowing best practices for cleaning, charging appropriate rates, using the right equipment and pursuing ongoing training. 


Get certified


 

One of the best ways to stay on top of cleaning best practices is through certifications. Various organizations do ongoing research regarding the best cleaning methods and equipment. These same groups offer training and certification programs.

Both residential and commercial cleaning companies greatly benefit from being certified cleaners.


Residential cleaning certifications

Several organizations focus on residential cleaning certifications. The Association of Residential Cleaning Services International (ARCSI) offers two:

  • Professional House Cleaning (PHC) Certification - addresses the science of cleaning
  • House Cleaning Technician (HCT) Certification – hones in on best practices and proper cleaning methodology


Another great organization focused on residential cleaning is the American House Cleaners Association (AHCA). Three certifications are available through AHCA:
 

  • Professional House Cleaner (PHC) - history of cleaning with a focus on health, disease prevention, chemical use and general cleaning guidelines
  • Professional Cleaning Provider (PCP) – similar to the PHC but with greater detail
  • Infectious Disease Prevention – a deep dive into preventing the spread of disease through cleaning and sanitization


Regardless of your chosen organization, cleaning certifications demonstrate a dedication to your residential customers.

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Commercial cleaning certifications

A host of training programs and certifications are available for commercial cleaning companies. Some of the most popular include International Sanitary Supply Association (ISSA), Green Seal and ManageMen.
 

  • ISSA – offers a host of general and specific commercial cleaning certifications through the Cleaning Management Institute (CMI)
  • Green Seal – cleaning certifications focused on green cleaning methods and products
  • Manage Men – offers (OS1), one of the best-standardized approaches to Team Cleaning®


Each certification program allows cleaners to specialize in cleaning carpets, hard floors, lights, restrooms, etc. When you take the time to invest in your employees' knowledge and understanding, it shows. And your customers notice the higher quality of work.


Service rate transparency


 

A great way to take care of your clients is through good communication, which begins with transparent pricing. You should choose a service rate method that makes sense for your market and always explain what is included and why you charge what you do. 

There are four different ways to structure your service fees.

Charge per square foot

This approach is a very objective pricing method that puts a set charge on a single square foot. It’s ideal for those organizations pricing services for smaller buildings like homes or offices. Measure the square footage and assign an amount.

For example, if a home or office building is 2500 square feet, and you charge 10 cents a square foot, cleaning costs $250.

Charge per room

Per-room rates are another good way to price homes or small offices. It takes into account that some rooms require more time than others. You may have several set rates depending on room type. A kitchen or bathroom takes longer to clean than an office or bedroom. So, you should charge more for a kitchen or bathroom. $250.

Charge by the hour

If you charge by the hour, base your hourly rate on the time it will take for a job while leaving room for profit. This pricing method is excellent no matter what building you are cleaning. And it’s an effective way to ensure you are charging what is fair by comparing your rate to averages in your area.

A flat fee

A flat fee approach to invoicing for your services means just what it says — you charge a set and agreed-upon amount. This can be an excellent way to bill for specific services. For instance, you may have a fixed rate for vacuuming and dusting, a different one for mopping hard surfaces, and one for cleaning windows.

Flat fees are great for jobs that do not require the same work every week.

You also may consider this approach for different types of cleanings. For instance, your flat fee for a standard cleaning would be lower than a deep clean or a post-move-out clean.

Choose the best payment structure for you and your organization and spell out precisely what is included. Additionally, a contract is a great way to protect client relationships and demonstrate professionalism through transparency.


Quality equipment and cleaners


 

Companies that hire you to clean their homes or places of business want quality work. For many, it means utilizing the right tools. Purchase equipment recognized for reliability, efficiency and durability. Many cleaning services opt for the maneuverability and powerful suction of backpack vacuums. And in the case of high ceilings or hard-to-reach fixtures and vents, high dusting kits are a great way to go.

Consider investing in effective cleaning chemicals. Using the right products can lead to cleaner surfaces and reduced cleaning time. Consider stocking chemicals yourself as opposed to relying on your clients’. This gives you control over the quality of cleaners and makes things easier for the client.


Never stop training


 

Your employees should go through training when hired, but don’t stop there. In addition to certifications, build ongoing training into employee education. Annual competencies on equipment, chemicals, and processes are a great way to keep essential things top of mind. 

Also, with every new piece of equipment, cleanser, or process, educate your staff and clients. Doing so sets your employees up for success and more. Customers who see this level of dedication will have more confidence in your services.


Quality cleaning means business growth


 

Every client is an opportunity for a new customer because your clients will talk. As you bring your best to the people you serve, your reputation will help you grow your business.

ProTeam is ready to assist you in your business endeavors with a complete line of vacuums and accessories.

To learn more, visit https://proteam.emerson.com/en-us.



 

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